City of Redding — Viva Downtown Redding

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Our Philosophy & Mission

Main Street Approach

Viva Downtown Board of Directors

Current Transformation Strategies

Directory 2025

Downtown Business Group

Upstate Creative Corps

Redding Cultural District

Arts & Social Impact Explorer

Shasta EDC

Startup Redding

Healthy Shasta

Shasta SBDC

Shasta Historical Society

National Trust for Historic Preservation

City of Redding

Our Philosophy & Mission

Main Street Approach

Viva Downtown Board of Directors

Current Transformation Strategies

Directory 2025

Downtown Business Group

Upstate Creative Corps

Redding Cultural District

Arts & Social Impact Explorer

Shasta EDC

Startup Redding

Healthy Shasta

Shasta SBDC

Shasta Historical Society

National Trust for Historic Preservation

City of Redding

Folder: About Us

Our Philosophy & Mission

Main Street Approach

Viva Downtown Board of Directors

Current Transformation Strategies

Folder: Directory

Directory 2025

Folder: Programs

Downtown Business Group

Upstate Creative Corps

Folder: Partners

Redding Cultural District

Arts & Social Impact Explorer

Shasta EDC

Startup Redding

Healthy Shasta

Shasta SBDC

Shasta Historical Society

National Trust for Historic Preservation

City of Redding

City of Redding Plans

Downtown Redding Specific Plan

City of Redding General Plan

Downtown Transportation Plan

Viva Downtown Redding

Viva Downtown enhances Downtown Redding's cultural and economic vibrancy. Committed to diversity and inclusion, we support projects for a dynamic and engaging downtown. Following the Main Street Model, we prioritize revitalization, partnerships, and incremental improvements, fostering a thriving community hub.

1725 Market St. Redding, CA 96001